Take different elements and tie them all together to make them work. Stay consistent in your colors, typography size, spacing, and position, creating interest in the audience. When the design is consistent, the brand is recognizable.

Follow trends, but don’t copy. Instead, look at the trends, study them, be inspired. But make sure to value-add that stands out and be recognizable.

Logo is just a part of many elements of a brand. To attract customers and stand out from the competitors, it is essential to create brand identity, where brands have to convince consumers to prove their products/services.

Creating a simple mood board of images, cliparts, color swatches, and other visuals cues, helps find a common theme that can be applied to the project.

Be authentic, as there are no rules to design. Take inspiration from other designs, be in sync with the ongoing trends, but make sure to create a unique mark in your designs.

Keep a nootbook handy at all times and pen down all ideas related to design. Can refer back when it’s time to design a new creative.